Blue Tokai Coffee Roasters

After a decade of brewing excellence, Blue Tokai Coffee Roasters sought to evolve their brand identity with a fresh, contemporary design language. They were on the lookout for in-house talent to lead this transformation and that’s where I came in.
Commissioned to craft Blue Tokai 2.0, I worked on refining and refreshing their visual identity while staying true to the brand’s essence. From reimagining the design language to ensuring a seamless evolution across touchpoints, my role was to balance heritage with innovation, setting the stage for the next chapter of Blue Tokai’s journey.